"I have had the pleasure of working with Helene St. Jacques of Informa for more than 30 years. In a professional sense, Helene is a member of that rare breed of research experts who approaches each assignment with a commitment to understanding the organization, the subject and the target audience as a prerequisite to achieving successful attitude and opinion research. Helene's approach to research can be summed up in a simple concept. It's the difference between a fast food style of online, one-size-fits-all commercial "research" vs. a better class restaurant where the chef wants you to have a successful experience. Helene's work, like any well designed recipe, has stood the test of time."

  "Informa conducted focus groups to help guide the launch of Mapleton’s new brand of ice cream and frozen yogurt  - they were really an eye opener!  They provided very good help in ensuring that we were connecting with shoppers in meaningful ways.  The things we learned from these skillfully conducted sessions were applied to the product descriptions, the packaging design elements and the promotion campaign.  We again turned to Informa when Mapleton’s revised the pack designs. This time Informa conducted in-store interviews to test new packaging designs.  The guidance from this study helped Mapleton’s make the right decision with confidence.  The result is that our  new, distinctive  packaging has been the key to expanding our retail distribution networks.  Mapleton’s is now available to  happy customers across Canada.  Informa provides a cost efficient service delivering important insights that have helped us make major decisions.  Helene has a deep understanding of the dairy product sector and the rapidly developing consumer market for organic food.  We also appreciate Helene’s skill for working collaboratively with our team. "

"Our team was privileged to have worked with Helene in 2019 on a study to better understand the changing landscape around local food and food access in farmers’ markets across Ontario. Guiding us through the entire process from stem to stern, we were able to get a clear picture of how consumers were changing their buying habits,  not just in our direct sector but across multiple areas. Helene is unparalleled when it comes to creating, developing, and executing meaningful research and does so with a robust set of skills and experience, particularly the ability to translate research into digestible stories that have direct impact. We’ll certainly be calling Helene for all future endeavors and, of course, whenever we need some good old fashioned data translation…!"